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House Flipping Profit, ROI & 70% Rule MAO Calculator

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### Real Estate Investing: Mastering the 70% Rule in Fix & Flips The **70% Rule** is the universal benchmark used by experienced real estate investors and wholesalers to determine the Maximum.

Reviewed by Noman Khan · MBA
Last updated:
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📊 Results

Primary Flip Profit & ROI Summary
Net Profit: $50,500 (16.8% ROI / 73.3% Cash-on-Cash) | 70% Rule MAO: $211,000
Net Flip Profit ($)
$50,500
Return on Investment (ROI % on Total Capital)
16.78% ROI
Annualized Rate of Return (Annualized ROI %)
33.55% Annualized ROI (6 mo project)
Cash-on-Cash Return on Out-of-Pocket Equity
73.29% Cash-on-Cash (on $68,900 cash out-of-pocket)
70% Rule Maximum Allowable Offer (MAO)
$211,000 (MAO = 70% ARV - Rehab)
Total Project Outlays (Rehab + Holding + Loan + Sales)
$109,500 (Rehab, holding, loan, sales)
Real Estate Development & Fix-and-Flip Diagnostic
Fix-and-Flip Analysis: Buying at $220,000 with $55,000 rehab, $5,100 holding costs (6 mos @ $850/mo), $16,500 financing costs (hard money), and $28,500 selling costs (7.5%) against a $380,000 ARV yields a Net Flip Profit of $50,500. Financial metrics: 16.78% Total Project ROI, 73.29% Cash-on-Cash Return on $68,900 cash invested, and 33.55% Annualized ROI. Real Estate 70% Rule MAO benchmark: $211,000 (Target purchase is exceeds 70% rule guideline by $9,000). Deal Status: STRONG PROFITABLE FLIP: Deal exceeds target $40K profit and 15% ROI thresholds.
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📐 Formula

Fix-and-flip real estate profit, ROI & 70% Rule formulas: 70% Rule MAO = (After Repair Value × 0.70) - Estimated Rehab Budget Project Costs = Purchase Price + Rehab + Buying Costs + (Monthly Holding × t) + Loan Financing + Selling Costs Flip Profit = After Repair Value (ARV) - Total Project Costs ROI (%) = ( Net ProfitTotal Capital Invested) × 100% -on-Cash Return = ( Net ProfitActual Cash Out-of-Pocket Invested) × 100% ROI = Total ROI × ((12 ÷ Months))

💡 Practical Example

For example, purchasing a distressed house for $220,000 with a $55,000 rehab budget, holding for 6 months at $850/mo holding costs, financing with hard money, and selling for $380,000 ARV with 7.5% selling costs ($28,500): Total costs equal \. Net Flip Profit is \. 70% Rule MAO was $211,000.

📖 About House Flipping Profit, ROI & 70% Rule MAO Calculator

Real Estate Investing: Mastering the 70% Rule in Fix & Flips

The 70% Rule is the universal benchmark used by experienced real estate investors and wholesalers to determine the Maximum Allowable Offer (MAO) on a distressed property.

Why the 70% Rule Protects Investors

  • The formula) automatically reserves 30% of the property's gross value to cover transaction costs: ~10% for buying/selling commissions, ~5-8% for holding and financing costs, and a 12-15% net profit margin buffer against unexpected contractor overruns.

How to Use This Calculator

Enter After Repair Value (ARV - Expected Resale Price in $), Target Purchase Price ($), Estimated Rehab & Renovation Costs ($), Holding Period / Project Duration (Months) into the input fields and the calculator will instantly compute Net Flip Profit ($), Return on Investment (ROI % on Total Capital). All calculations happen in real time — no submission or page reload required. You can adjust any input value and see the result update immediately.

Understanding Your Result

The House Flipping Profit, ROI & 70% Rule MAO result gives you a precise, calculated value based on the inputs you provide. Compare your result against published benchmarks from GAAP, SEC, and FASB to assess where you stand. A single calculation is a useful starting point, but tracking this metric over time — as inputs change — gives you a much more complete picture.

Practical Application

The House Flipping Profit, ROI & 70% Rule MAO is most useful when you have specific, real-world data to enter. For example: enter your actual After Repair Value (ARV - Expected Resale Price in $) to calculate your net flip profit ($). The result helps business owners, analysts, CFOs, and entrepreneurs make informed decisions about analyzing business performance, financial ratios, and operational metrics. This calculator is trusted by professionals and individuals alike because it follows the exact formulas validated by GAAP, SEC, and FASB.

Accuracy Notes and Limitations

Benchmark results against your industry averages. Verify compliance-critical calculations with a licensed CPA. The accuracy of any calculator is limited by the quality of the inputs provided. Double-check your units before entering values — unit errors are the most common source of incorrect results. For critical decisions, cross-reference with at least one additional source or professional consultation.

Frequently Used With

This calculator is often used alongside other business tools to build a complete analytical picture. Combining multiple related calculations provides stronger evidence for decisions than relying on any single metric. Browse the Business category to find complementary calculators for your specific use case.

💡 Methodological Standards & Calculation Accuracy

  • All calculations are performed client-side in your browser using verified, standards-compliant mathematical algorithms.
  • Results are provided for educational and informational analysis; verify critical applications with certified domain specialists.
  • Ensure input values are entered in consistent units matching the selector options to guarantee accurate outputs.
  • Periodic recalibration is recommended whenever baseline assumptions, operating parameters, or external conditions change.

Results are for informational and educational purposes only. Always verify critical decisions with a qualified professional.

Frequently Asked Questions

What is the 70% rule in house flipping?

The 70% rule states that an investor should pay no more than 70% of the property's After Repair Value (ARV) minus estimated repair costs: MAO = - Rehab.

What is a good profit margin for a house flip?

Most professional flippers target a minimum net profit of $30,000 to $40,000 or a 15% to 20% return on total capital to justify the project risk and contractor management.

What are holding costs in a flip?

Holding costs include all recurring expenses while owning the home: property taxes, builder's risk insurance, utilities (electricity, water, gas), HOA dues, and lawn maintenance.

How do hard money loans work for fix-and-flips?

Hard money lenders provide short-term asset-based loans (typically 6 to 12 months) covering 75% to 90% of purchase and 100% of rehab costs, charging 10% to 13% interest and 1 to 3 upfront points.

What is Cash-on-Cash return in flipping?

Cash-on-Cash return divides net profit by only the actual out-of-pocket cash equity you put down (down payment, points, holding costs), showing your leveraged return.

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